Energy Drinks marketing

Redbull, Monster, Rockstar, and other brands similar to these have a common advertisment method, sponsorships and sports. Redbull is the perfect example, they have people who race and have their decal on their cars, people who snowboard with their decal on their boards, people who motocross and rock their apparel. What all of this adds up to is the perfect marketing tool that grabs the younger generations attention.

"Little Competition: Energy Shots Aim for Big Profits." BevNET.com. Web. 14 May 2012.