Economic Impact

By 2001 the Energy Drink market in the United States had grown to nearly 8 million in retail sales a year. The next five years the market grew by over 50% a year, reaching over $3 billion in 2005. Diet energy drinks are growing at twice that rate, as are the bigger 16oz sized energy drinks. In 2007 the energy drink market had reached over $5.4 billion, and many people predicited it would reach $10 billion before 2010. The big drink companies such as Coca Cola and Pepsi have tried to match the smaller companies innovation and creativity with little success.

"Energy Drink." Wikipedia. Wikimedia Foundation, 13 May 2012. Web. 14 May 2012. .